Abitu was founded in 2019 in Moscow. The brand’s core idea is the statement top: a striking top that pairs effortlessly with jeans, creating a festive look both day and night. 

Today, Abitu’s collection includes not only tops but also shirts, jackets, dresses, skirts, and trousers made from exquisite and elegant fabrics, embodying the aesthetic of new romanticism. 

The brand’s name comes from the Latin word “habitus,” meaning “appearance” or “look,” reflecting the desire to create clothing that highlights individuality. 

Abitu quickly gained popularity among fashion people in Russia and abroad. The brand’s pieces have been worn by Leandra Medine Cohen, Tamu McPherson, Veneda Carter, Marina Linchuk, Vita Sidorkina, Svetlana Bondarchuk, Dasha Veledeeva, Sofya Ernst, Evgenia Pavlin, Marianna Eliseeva, and many others. Leandra Medine Cohen featured Abitu in her famous newsletter and styled several looks with the Fuchsia shirt and Oriental Yellow jacket. 

From the very beginning, the brand attracted buyers in the UK, the USA, and the UAE, with its collections presented in the luxury department stores Bloomingdale’s in Dubai, Kuwait, and Qatar.